Scatterbrain shows how the brain’s flaws help us create, innovate, and succeed.
Vancouver, BC – Greystone Books has acquired World English Language rights to Scatterbrain: How Flaws and Mistakes Help the Brain Succeed by award-winning neuroscientist Henning Beck.
In an era that increasingly demands human perfection—whether one is posting to social media, parenting, or launching a business—Scatterbrain takes an opposite approach, showing how the brain’s flaws help us create, innovate, and succeed.
Acclaimed neuroscientist Henning Beck argues that common “brain farts” such as screwing up simple math, or forgetting the name of a favorite song, are not signs of failing intelligence, but rather secret weapons, and proof of human superiority to computers. We should honor, not hide, our brain’s imperfections, Beck says. They make us who we are: creative, wonderfully unpredictable, pioneering beings.
In Scatterbrain, we learn boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, amongst other benefits of perceived cognitive weaknesses. All throughout, Beck’s hilarious asides and practical advice make for delightful reading of the most cutting-edge neuroscience our brains will (maybe never) remember.
Greystone Books is proud to release Scatterbrain in Fall of 2019.
Henning Beck received his PhD in neuroscience from the Graduate School of Cellular & Molecular Neuroscience, University of Tübingen. He also completed an international diploma in project management from the University of California, Berkeley, and worked for small companies in the Bay Area. He is a frequent lecturer, workshop leader, Science Slam speaker, and consultant on topics such as neuroscience and creativity. He currently lives in Frankfurt am Main, Germany.
Greystone Books is a trade book publisher that focuses on high quality non-fiction. Greystone is based in Vancouver, Canada, with offices in the UK and United States.
For further information, contact Megan Jones